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BRAND STRATEGY

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A Strategic & Collaborative Process

Like many startups, techs, and non-profits, you're focused on building your organization not how your communications are perceived. Here I guide you and work with you through the phases of building out your brand strategy and crafting your company overview to build an evocative framework for your verbal and written communications.

Phase 1: Finding Your Why

Always start with why. People don't buy what you do, they buy why you do it. People will buy from you when they believe what you believe. First, we start by digging into:
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  • Simon Sinek’s Gold Circle Overview

  • The Why In Action

  • The Law of Diffusion of Innovation

  • Digging Deeper

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Phase 2: Unlocking Your Brand Narrative

Here's where we develop your UVP (a.k.a. tagline) that explains what you offer, who you serve, and why people should choose you over your competitors. We then cultivate an understanding of your target audiences through quantifiable approaches to define them and begin to focus your brand messaging. In this phase we'll uncover the following:
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  • Identifying Your Unique Value Proposition

  • Crafting Your Unique Value Proposition

  • Understanding Target Audiences

  • Defining Your Audience

  • Crafting Audience Personas

  • Crafting Your Mission Statement

  • Mission Statement vs Vision Statement

Phase 3: Crafting a Brand With Personality

What are brand archetypes? An emotive framework for powerful brands. By leveraging the science of archetypes we can craft messaging that fosters an emotional connection to your brand for a lasting impact on your audience. This will allow us to craft your brand voice, tone, and personality for brand messaging that connects with your audience. Here's what we will uncover in this section:

 

  • Finding Your Brand Archetype

  • Brand Archetypes Overview

  • Meet The Brand Archetypes

  • Archetypal Mix – How To Differentiate

  • How Do We Apply This?

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NOW WHAT?

Once we’ve completed the Brand Strategy it’s time to craft the visual identity.

TESTIMONIALS

"We needed to update our website and produce materials for investors with a clean, modern, consistent look and feel. We were referred to Elissa by another biotech. After our initial meeting, I thought Elissa was someone I would work well with. I found her to be great to work with – she’s just really good at her job! She’s a great communicator, providing consistent and frequent updates on how work is going. She was very open to feedback, and we were able to effectively work together to find ways to blend our ideas on how we wanted to present our company and how Elissa could show those in the best way possible. Overall, I’m really impressed with how the website came together!"
 
Shannon Miller, Ph.D., Director, Clinical Programs, Inimmune Corp.

CONTACT

Wanna build together? Well I wanna to learn all about your business and your goals! Hit a button below, and let's get started. I can't wait to meet you!

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