BRAND STRATEGY
A Strategic & Collaborative Process
Like many startups, techs, and non-profits, you're focused on building your organization not how your communications are perceived. Here I guide you and work with you through the phases of building out your brand strategy and crafting your company overview to build an evocative framework for your verbal and written communications.
Phase 1: Finding Your Why
Always start with why. People don't buy what you do, they buy why you do it. People will buy from you when they believe what you believe. First, we start by digging into:
-
Simon Sinek’s Gold Circle Overview
-
The Why In Action
-
The Law of Diffusion of Innovation
-
Digging Deeper
Phase 2: Unlocking Your Brand Narrative
Here's where we develop your UVP (a.k.a. tagline) that explains what you offer, who you serve, and why people should choose you over your competitors. We then cultivate an understanding of your target audiences through quantifiable approaches to define them and begin to focus your brand messaging. In this phase we'll uncover the following:
-
Identifying Your Unique Value Proposition
-
Crafting Your Unique Value Proposition
-
Understanding Target Audiences
-
Defining Your Audience
-
Crafting Audience Personas
-
Crafting Your Mission Statement
-
Mission Statement vs Vision Statement
Phase 3: Crafting a Brand With Personality
What are brand archetypes? An emotive framework for powerful brands. By leveraging the science of archetypes we can craft messaging that fosters an emotional connection to your brand for a lasting impact on your audience. This will allow us to craft your brand voice, tone, and personality for brand messaging that connects with your audience. Here's what we will uncover in this section:
-
Finding Your Brand Archetype
-
Brand Archetypes Overview
-
Meet The Brand Archetypes
-
Archetypal Mix – How To Differentiate
-
How Do We Apply This?
