Project Summary

Parley is a conceptual non-profit that aims to bridge the gap between people and politics in the UK. The conceptual client from Briefbox wanted a bright, colorful, and engaging brand and assets that would, "breath life into an otherwise boring topic".⁠
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Vibrant, playful, and clean this approach to the brief is anything but boring. For the logo icon, I combined the letter "p" with a chat bubble to emphasize Parley's focus on communicating important information to people. For the wordmark, I customized the typography and rounded those corners for a modern, but friendlier approach. The vibrant color palette brings joy and excitement to a topic that's not as dull as the target demographic once thought.