Non-Profit: Political Advocacy
Equitable Political Awareness, Unbiased Voting Advocacy
Briefbox Branding Showcase 2023
Branding and Identity Design
Social Media Design
Parley is a conceptual non-profit that aims to bridge the gap between people and politics in the UK. The conceptual client from Briefbox wanted a bright, colorful, and engaging brand and assets that would, "breath life into an otherwise boring topic".
Vibrant, playful, and clean this approach to the brief is anything but boring. For the logo icon, I combined the letter "p" with a chat bubble to emphasize Parley's focus on communicating important information to people. For the wordmark, I customized the typography and rounded those corners for a modern, but friendlier approach. The vibrant color palette brings joy and excitement to a topic that's not as dull as the target demographic once thought.