Food & Drink: Coffee
Sustainable Harvesting, Responsibly Sourced, &
Briefbox Branding Showcase 2023
Branding and Identity Design
Brand Collateral Design: Print & Packaging
Orinoco Coffee is a fictional specialty coffee roaster named after the Orinoco River in South America. The Orinoco is believed to be the source of where Colombian coffee first originated. They offer a range of responsibly sourced, fair-trade, roasted Colombian coffee beans and coffee paraphernalia.
I challenged myself to create a brand as bold as their coffee. This fictional client sells and distributes worldwide, and they compete with some of the biggest global coffee brands out there. To accommodate the amount of brand collateral that Orinoco would need to produce at this scale, I created a standout brand that's simple and recognizable for their customers worldwide -- and easy to roll out across all packaging, marketing collateral, and more.