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DONUT WORRY
Donut Worry
YEAR
2023
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INDUSTRY
Food & Drink: Mom & Pop Bakery
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SHARED BELIEFS
Community-Focused, Shop Small & Shop Local
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SCOPE
Branding and Identity Design
Brand Collateral Design: Apparel, Merch, &
Packaging
Project Summary
This passion project is inspired by the vintage branding and cartoon characters of the 1950's and 1960's made modern. I challenged myself to create a happy-go-lucky donut character and a mini-brand system for a fictional mom & pop bakery, Donut Worry. The goal was to encapsulate the nostalgic feel and legacy of a bygone era and make it modern.
This fun, friendly, yet bold fictional brand invites audiences to be happy, embrace good vibes, and enjoy a locally-made donut or two...or maybe a dozen! ;)
HOLY MOLY!
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