Project Summary

​Together we can end homelessness, bit by bit. This fictional non-profit, 'Do Your Bit' believes that together we can all do our part bit by bit to help raise awareness of and advocate for those affected by homelessness. Through activism, education, and volunteering efforts they do all they can. Every little bit of everything they do directly supports and encourages all who are or are at risk of being in a housing crisis.

Since the target demographic for this fictional brand is millennials, the branding needed to feel friendly, modern, and clean. The logo icon is inspired by the Pinching Hand emoji 🤏 that's used to suggest that something is small or to indicate a small amount (or a little bit).