CRUMBS BREWING CO.
Crumbs Brewing Co.
Food & Drink: Craft Brewery
Branding and Identity Design
Brand Collateral Design: Labels & Packaging
Crumbs Brewing Co is a fictional craft brewery in Wellington, New Zealand. They make brewtiful beer and ale out of surplus bread which would otherwise go to landfill and be wasted. They believe in sustainability and making people hoppy with their preslicedly right brews crafted to perfection.
I challenged myself to create a vibrant, typographic, and bold brand with the goal to get a rise outta would-be buyers and make Crumbs some serious dough! The typographic logomarks, colors, and illustrations incorporate a nostalgic feel with a modern twist. The vibrant orange and blue pop against the cream for a stand-out color palette that's sure to hop off store shelves. The bread tag illustration pushes the typographic approach further but also reminds buyers of Crumbs' mission to sustainability and the use of bread in their brewing process.