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AMPLIFAI BRANDING

Amplifai Health

YEAR

2024

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INDUSTRY

Health & Wellness: AI-Driven Mental Telehealth

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SHARED BELIEFS

Improving Mental Health Therapies & Enhancing Patient

Care & Support

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SCOPE

Visual Identity Design

Brand Collateral Design: Print & Digital

Project Summary

​Hearing the unspoken. Amplifai is an innovative fictional AI-driven mental telehealth platform that detects mental health symptoms through vocal biomarkers in speech. I challenged myself to create a calming, modern, and dreamy visual identity that strikes the balance between technology and humanity. One that positions Amplifai as the go-to mental telehealth and wellness option for young Millennials and older Gen Z audiences.

Amplifai leverages proprietary voice biomarker detection software to provide better patient support and care during telehealth appointments. Its fictional technology, when combined with its telehealth system, empowers remote patient monitoring to help more people get the right care at the right time.

MAKING RIPPLES

LOGO ICON

​When we feel our best, that positivity radiates outward and creates a ripple effect on all other areas of our lives. For the logo icon, I was inspired by sound waves, the ripple effect in water when you throw a stone, and the idea of looking down at a puddle. Sometimes, the Sun shines after a rainstorm. The logo icon is meant to encapsulate that moment -- when you take a mental health walk, look down at a puddle, and see the Sun reflecting on its surface.

In shape psychology, circles evoke feelings of community (e.g., social circle, circle of friends, circle of trust, connection, inclusivity, harmony), unity (completion, eternity, endlessness, wholeness, infinity), and growth (the world is round after all). This is why I began my geometric explorations with circles and ovals and then played with their different proportions (halves, thirds, quarters, etc.) to create simple geometric sound waves. Then, by leveraging the radial and pathfinder tools in Illustrator, I constructed something new.

SOUND BRANDING